While Google is an excellent algorithm for broad searches, their PPC results often send shoppers to a specific brand site. Positioning your products in front of an audience ready and willing to spend their dollars is a massive benefit that Amazon seller advertising offers, and that other platforms lack. The difference between people browsing for a product online and people browsing on Amazon is the degree of buyer intent.Ĭompared to searching on Google (or other places online), people on Amazon are there primarily to make a purchase. And, if you haven’t yet begun advertising with Amazon, we’ll also address how to get started. In this post, we’ll look at how Amazon and Google structure and implement Pay per Click (PPC) ads. Amazon’s own paid advertising didn’t begin until 12 years later in 2012. Google created the first self-serve online advertising platform in 2000. To dig into this question, let’s compare and contrast Amazon ads to the precursor of Amazon’s ad platform, Google AdWords. The question remains however, should you focus your marketing efforts to drive outside traffic onto the Amazon platform, or is it more effective to run an ad campaign on Amazon itself?
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